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Google: PLAs Will Soon Become Shopping Campaigns
Google announced this week that all existing Product Listing Ads (PLA) campaigns will transition to Shopping campaigns in August. Initially launched in Beta in Q4 2013, Google has recently made...
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Google Introduces Dynamic Sitelinks to Improve Ad Relevancy
Building on the debut of sitelinks in 2009, Google has introduced dynamic sitelinks to help boost performance for ads appearing without the ad extension. Sitelinks have proven to extend the value of...
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Rethink Retail Marketing: Connecting Through Mobile
This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally...
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360i Summit: The Science of Building Audiences with Twitter’s Deb Roy
This is the third post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The...
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Google Expands Reach of Exact Match: What Marketers Need to Know
Last Friday, Google announced a major change to exact match that will be rolled out in the coming months. Exact match is a Google AdWords match type that allows an ad to show only when a searcher uses...
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